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SEO for e-commerce

More organic sales from Google, for online stores in Finland, Sweden and international markets. Strategy and hands-on work, led by Katarina directly.

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What it is

E-commerce SEO decides which searches your store should win, and does the work to win them. It starts from your margins and best-selling categories, not from a keyword list.

Most of the revenue in an online store comes through category and product pages. That is where the work goes first: the right structure, content that answers what buyers search for, and enough authority to beat the competition.

Every market searches differently. Finnish and Swedish buyers use different words, compare different competitors and trust different sources. A translated site is not a strategy, so each market gets its own plan.

What the work covers

  • SEO strategy

    A prioritised plan for Finland, Sweden or international markets, built around where the revenue is.

  • Keyword and competitor research

    What your buyers search for, which terms have commercial value, and why competitors win the searches you want.

  • Category and product pages

    Structure and content for the pages that sell, including product descriptions at scale with automation.

  • Link building and off-page SEO

    Links and brand mentions on relevant sites in each market, chosen for quality and real traffic.

  • New markets

    Expanding from the Nordics or into them, with local keyword research and a launch plan for each country.

  • Seasonal campaigns

    Category and landing pages ready in time for Black Friday, Christmas or your own peak season.

Who it is for

  • Online stores that want to depend less on paid ads
  • Stores whose organic traffic has stalled while competitors grow
  • Brands entering Finland, Sweden or several markets at once
  • Marketing teams that need a senior partner, not another junior account manager

What you get

  • Keyword and competitor research for each market
  • A prioritised roadmap, with the reasoning behind each priority
  • Category structure and content recommendations, or the content itself
  • A link building plan with budget, targets and site selection
  • Monthly reporting tied to organic revenue, not just rankings

How it works

  1. 1

    Call

    We talk about your goals, margins, markets and current numbers.

  2. 2

    Research

    Keyword, competitor and site analysis for each market.

  3. 3

    Plan

    Katarina sets the priorities and explains why each one matters.

  4. 4

    Work and report

    Your team carries out the plan with Katarina’s guidance, or she does the work. Monthly reports show the progress.

Proof

Katarina grew Slow Flower Garden from 0 to 50K monthly visitors in one year, and has optimised 3,500 product descriptions in a single day using ChatGPT and automation.

Read about the Slow Flower Garden case

0 to 50K

monthly visitors

Slow Flower Garden, a blog Katarina founded, grown in one year.

Read the case study

#24 to #2

in two months

Ranking for “seo koulutus” on Google in Finland, for katarinadahlin.com.

Read the case study

Questions and answers

How long does e-commerce SEO take to show results?

It depends on your starting point and competition. Fixes to existing category pages can show results within weeks. Building authority in a competitive market takes months. You get a realistic timeline after the first call.

Do you work in Finnish and Swedish?

Yes. Katarina works in Finnish, Swedish and English. Keyword research and content for Finland and Sweden are done by a native-level speaker, not a translation tool.

Can our own team do the work?

Yes. Many clients have their own team or agency and use Katarina for strategy, priorities and review. Others want the work done for them. Both work well.

How do you work together over time?

Most clients work in monthly programmes of three, six, nine or twelve months, where Katarina owns the plan and the results. Single projects and consultation hours are also possible.

What does it cost?

It depends on the size of your store, the number of markets and how much hands-on work you want. You get a quote after the first call, which is free.

Other services

  • Technical SEO for e-commerce

    Technical audits, migrations, traffic recoveries and JavaScript sites, so Google and AI search can find and read every page that sells.

  • AI search for e-commerce

    Get your store mentioned and described correctly in ChatGPT, Perplexity and Google AI Overviews, using the Feed the Machine approach.

Tell us where you want to grow

Book a call with Katarina to talk about your store and your goals. The first call is free, and you get a straight answer on whether she can help.

Book a call