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Dahlin SEO Agency

SEO & AI search for ambitious Nordic brands.

Marketing that grows visibility, revenue and leads. For eCommerce, B2C, finance, media and B2B brands. Senior-led by Katarina Dahlin.

Katarina Dahlin, founder of Dahlin SEO
Katarina Dahlin, founder and CEO
brands helped to grow
73+
markets worked in
11+
years in SEO and growth marketing
8+

Services

Two services with one goal: more visibility, revenue and leads.

See all services and ways to work together

Sectors

Eight years of work across five sectors. Client work is confidential, so we name sectors, not brands.

  • eCommerce and online retail

    Online stores, from pharmacies and fashion to beauty, home and DIY. Single-brand and multi-brand, in Finland, Sweden and across the Nordics.

  • Finance

    Banks and lenders, for consumer and business customers. Search where trust, expertise and compliance decide who ranks.

  • Media and publishers

    News, entertainment and lifestyle portals. Search for sites that publish every day and live on traffic.

  • B2C brands and services

    Food brands, automotive, real estate and travel. Consumer brands that win when people search before they buy.

  • B2B and industrial

    International manufacturers and B2B services. SEO and AI search for long sales cycles and specialist buyers.

See all sectors

What we stand for

Trust

We deliver what we promise. We never sell you a project that doesn't make sense for your business. We take your trust seriously.

Care

We treat people the way we would like to be treated, and your business like our own.

Expertise

Founder-led work, built on 73+ brands across many niches. Katarina speaks at SEO conferences and discusses the latest in search with leading people in the industry. You get what works now, not last year's playbook.

Business

We think like business owners, because we are one. We look at your whole business, not just your website, and focus on what makes the biggest difference right now.

How we work

You work with Katarina from the first conversation to the last report. No account manager in between.

  1. 1

    First conversation

    We talk about your goals, your market and your numbers. You find out quickly if we are a good fit.

  2. 2

    A plan

    Katarina sets the strategy and priorities, based on competitor analysis and where the revenue is.

  3. 3

    The work

    We do the work and share insights and results along the way. Katarina checks everything before you see it.

Read our commitments

Cases

0 to 50K

monthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

How we did it

Challenge

In autumn 2022 Katarina started Slow Flower Garden, a blog about growing cut flowers, with no traffic, no links and no history in Google.

What we did

  • Keyword research and keyword mapping, with one page per search intent
  • Content created from the keyword map, using the top results as a benchmark
  • Optimised titles and meta descriptions
  • Content hubs with internal linking, so every page is a few clicks away
  • Targeting featured snippets with direct answers
Ahrefs chart of Slow Flower Garden's first year: organic traffic grows from 0 to about 49,000 monthly visits and ranking keywords to 2,360 between March 2023 and February 2024
Slow Flower Garden, Katarina's own blog: organic traffic and keywords in year one (Ahrefs)

#24 to #2

on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

How we did it

Challenge

Katarina’s own page ranked between positions 17 and 24 for “seo koulutus”, a competitive search in Finland dominated by established brands with strong domains. A second page on the site competed for the same search.

What we did

  • Launched a new, clearly positioned service page
  • Fixed keyword cannibalisation by redirecting the competing page
  • Built links from relevant marketing and digital sites
  • Created content on Instagram and YouTube to grow brand searches
Rank tracking chart for the search “seo-koulutus” on Google Finland: katarinadahlin.com climbs from around position 20 in March 2026 to position 2 in May 2026
Rankings for “seo-koulutus” on Google Finland, March to May 2026

3,500

product descriptions in one day

3,500 product descriptions optimised in a single day

3,500 product descriptions optimised in a single day, a workflow Katarina has also presented at international conferences.

See the talk: Scale your eCommerce with SEO, AI and no-code automation

How we did it

Challenge

Online stores with large catalogues often have thin, duplicate or missing product descriptions. Writing them by hand takes months.

What we did

  • Built an automation with Google Sheets, ChatGPT and Make
  • Prompts and templates based on keyword research and brand guidelines
  • Human review before anything goes live
Katarina Dahlin speaking about AI and automation on the SEO & AI stage at SEO Vibes Summit 2025
On the SEO & AI stage at SEO Vibes Summit, Zakopane 2025

See all cases

What people say about working with Katarina

About Katarina Dahlin

Katarina Irene Dahlin is a Finnish entrepreneur based in Tallinn. She has worked in SEO and growth marketing for more than eight years, for eCommerce, B2C, finance, media and B2B brands in Finland, Sweden and internationally. She works in Finnish, Swedish, English and German.

She spent seven years as Senior Growth Hacker at a Nordic growth marketing agency, then a year at a link-building company, where she led R&D in off-page SEO and AI visibility. There she developed Feed the Machine, her framework for building the external brand signals that get companies cited in AI answers. Today she runs Dahlin SEO.

She speaks at conferences such as BrightonSEO, the Baltic-Nordic SEO Summit and WTS Fest Berlin. See all her talks.

Katarina’s personal website, with her SEO guides, talks and case studies: katarinadahlin.com

More about Katarina

Katarina Dahlin speaking about SEO on stage at WTS Fest Berlin 2025
Speaking at WTS Fest Berlin, 2025

Video highlights: how Katarina does SEO

Short videos where Katarina shows her SEO and AI visibility work in practice, step by step. The first three are in Finnish, the talk is in English.

Video: What is SEO? SEO explained, part 1: the theoryPlay video: What is SEO? SEO explained, part 1: the theory
What is SEO? SEO explained, part 1: the theory
Video: SEO in practice: the Slow Flower Garden casePlay video: SEO in practice: the Slow Flower Garden case
SEO in practice: the Slow Flower Garden case
Video: AI visibility for online stores: where to start (audit and 3 steps)Play video: AI visibility for online stores: where to start (audit and 3 steps)
AI visibility for online stores: where to start (audit and 3 steps)
Video: Feed the machine: how to get your brand into AI answersPlay video: Feed the machine: how to get your brand into AI answers
Feed the machine: how to get your brand into AI answers

Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk
Let’s talk