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SEO and AI search for media

Katarina has worked with large Finnish media portals across news, entertainment, home, women’s, fashion and health content.

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Where we have worked

  • News

    News sites that compete for breaking stories and Top Stories placements.

  • Entertainment and lifestyle

    Entertainment, home, women’s, fashion and health content for large audiences.

  • Multi-topic portals

    Portals with many sections, authors and thousands of articles.

What we typically solve

  • Visibility in Google Discover and Top Stories
  • Content strategy and internal linking across thousands of articles
  • Technical SEO for sites that publish every day
  • Updating and pruning old content that holds the site back
  • Keeping traffic as AI answers take clicks from traditional search results

How we help

  • SEO

    Strategy, technical SEO, content and link building that grow visibility, revenue and leads in Finland, Sweden and international markets.

  • AI search

    Get your brand mentioned and described correctly in ChatGPT, Perplexity and Google AI Overviews, through LLM feeding, content optimisation and technical AI readiness.

  • Multichannel growth marketing

    SEO, Google Ads, Meta and YouTube planned as one funnel, so every channel brings in revenue and qualified leads.

Experience and results

Media sites depend on search more than almost any other sector, and they are the first to feel changes like AI Overviews. Katarina helps publishers plan for both: today’s traffic and tomorrow’s AI answers.

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

Can you help with Google Discover?

Yes. Discover depends on content quality, images, topic authority and technical setup. Katarina reviews all of these and sets priorities.

How will AI search affect publishers?

AI answers already reduce clicks for some types of content. The response is to become a source AI tools cite, and to build traffic that does not depend on one channel.

Other sectors

  • eCommerce and online retail

    Online stores, from pharmacies and fashion to beauty, home and DIY. Single-brand and multi-brand, in Finland, Sweden and across the Nordics.

  • Finance

    Banks and lenders, for consumer and business customers. Search where trust, expertise and compliance decide who ranks.

  • B2C brands and services

    Food brands, automotive, real estate and travel. Consumer brands that win when people search before they buy.

  • B2B and industrial

    International manufacturers and B2B services. Multichannel lead generation for long sales cycles and specialist buyers.

Let’s talk

We work best with companies that are ready to invest in growth. Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk