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SEO and AI search for eCommerce

eCommerce is where Katarina has done the most work. Online stores of every size, from large Nordic retailers to fast-growing brands, in Finland, Sweden, Denmark, Norway and Estonia.

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Where we have worked

  • Online pharmacies and health

    Large online pharmacies in Finland, and health and nutrition brands.

  • Fashion, shoes and outdoor

    Nordic and international fashion brands, shoe stores and outdoor retailers, in Finland, Sweden, Denmark and Norway.

  • Beauty and cosmetics

    Beauty retailers and brands in Finland, Sweden and Estonia.

  • Home, interior, DIY and garden

    Home and interior stores, DIY, garden and home building sites, and Finnish home and craft brands growing abroad.

  • Alcohol and beverages

    Beverage brands and retailers in a tightly regulated market.

  • Specialist stores

    Niche online stores, such as personalised name and product labels, and B2B companies with a webshop.

What we typically solve

  • Category pages that rank for the searches with the most buying intent
  • Product descriptions at scale, with automation and human review
  • Filters, variants and large catalogues that waste Google’s attention
  • Site migrations and platform changes without lost traffic
  • Expansion into new Nordic and international markets
  • Visibility in ChatGPT, Perplexity and Google AI Overviews when shoppers ask what to buy

How we help

  • SEO

    Strategy, technical SEO, content and link building that grow visibility, revenue and leads in Finland, Sweden and international markets.

  • AI search

    Get your brand mentioned and described correctly in ChatGPT, Perplexity and Google AI Overviews, through LLM feeding, content optimisation and technical AI readiness.

  • Multichannel growth marketing

    SEO, Google Ads, Meta and YouTube planned as one funnel, so every channel brings in revenue and qualified leads.

Experience and results

Katarina has worked with both single-brand and multi-brand stores, from local Finnish brands to large Nordic retailers. She has optimised 3,500 product descriptions in a single day using automation, and speaks about scaling eCommerce SEO at international conferences.

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

See all cases

Questions and answers

Do you work with smaller online stores?

Yes, if the store is ambitious and ready to invest in growth. Most clients are established or fast-growing brands with a clear revenue goal.

Which markets do you cover?

Finland, Sweden, Denmark, Norway, Estonia and international markets. Katarina works in Finnish, Swedish and English, with senior partners for other languages.

Can you name the stores you have worked with?

Most client work is confidential. In a conversation, Katarina can describe relevant projects and results in more detail.

Other sectors

  • Finance

    Banks and lenders, for consumer and business customers. Search where trust, expertise and compliance decide who ranks.

  • Media and publishers

    News, entertainment and lifestyle portals. Search for sites that publish every day and live on traffic.

  • B2C brands and services

    Food brands, automotive, real estate and travel. Consumer brands that win when people search before they buy.

  • B2B and industrial

    International manufacturers and B2B services. Multichannel lead generation for long sales cycles and specialist buyers.

Let’s talk

We work best with companies that are ready to invest in growth. Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk