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SEO and lead generation for B2B

Katarina has worked with Finnish B2B companies that sell internationally, where the goal is qualified leads, not traffic. The work combines SEO with Google Ads, Meta and YouTube.

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Where we have worked

  • International manufacturers

    Industrial companies selling calibration equipment, abrasives, water pipes and LED lighting for heavy vehicles.

  • B2B services

    Office space platforms and corporate housing for employees working in another city.

  • B2B with a webshop

    Companies where part of the business runs through an online store.

What we typically solve

  • Reaching specialist buyers early in a long sales cycle
  • Planning SEO, Google Ads, Meta and YouTube as one funnel
  • Lead generation in several countries and languages
  • Technical products explained in a way buyers search for
  • Measuring which channels bring in qualified leads

How we help

  • Multichannel growth marketing

    SEO, Google Ads, Meta and YouTube planned as one funnel, so every channel brings in revenue and qualified leads.

  • SEO

    Strategy, technical SEO, content and link building that grow visibility, revenue and leads in Finland, Sweden and international markets.

  • AI search

    Get your brand mentioned and described correctly in ChatGPT, Perplexity and Google AI Overviews, through LLM feeding, content optimisation and technical AI readiness.

Experience and results

Katarina has spoken about B2B content and funnel strategy at BrightonSEO. Her B2B work has always been multichannel: SEO, paid search, social and video working together, measured in leads.

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

Our market is very narrow. Is search worth it?

Often more than in broad markets. There is less competition, and a few qualified leads can be worth a lot. The plan is built around your buyers, not traffic volume.

Do you also run the paid campaigns?

Yes. Growth marketing combines SEO with Google Ads, Meta and YouTube. Katarina plans and leads the work, with senior partners for specialist tasks.

Other sectors

  • eCommerce and online retail

    Online stores, from pharmacies and fashion to beauty, home and DIY. Single-brand and multi-brand, in Finland, Sweden and across the Nordics.

  • Finance

    Banks and lenders, for consumer and business customers. Search where trust, expertise and compliance decide who ranks.

  • Media and publishers

    News, entertainment and lifestyle portals. Search for sites that publish every day and live on traffic.

  • B2C brands and services

    Food brands, automotive, real estate and travel. Consumer brands that win when people search before they buy.

Let’s talk

We work best with companies that are ready to invest in growth. Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk