Cases

Challenge

In autumn 2022 Katarina started Slow Flower Garden, a blog about growing cut flowers, with no traffic, no links and no history in Google.

What we did

• Keyword research and keyword mapping, with one page per search intent
• Content created from the keyword map, using the top results as a benchmark
• Optimised titles and meta descriptions
• Content hubs with internal linking, so every page is a few clicks away
• Targeting featured snippets with direct answers

Result

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Challenge

Katarina’s own page ranked between positions 17 and 24 for “seo koulutus”, a competitive search in Finland dominated by established brands with strong domains. A second page on the site competed for the same search.

What we did

• Launched a new, clearly positioned service page
• Fixed keyword cannibalisation by redirecting the competing page
• Built links from relevant marketing and digital sites
• Created content on Instagram and YouTube to grow brand searches

Result

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Challenge

Online stores with large catalogues often have thin, duplicate or missing product descriptions. Writing them by hand takes months.

What we did

• Built an automation with Google Sheets, ChatGPT and Make
• Prompts and templates based on keyword research and brand guidelines
• Human review before anything goes live

Result

3,500 product descriptions optimised in a single day, a workflow Katarina has also presented at international conferences.