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Dahlin SEO Agency

Katarina Dahlin

Founder and CEO of Dahlin SEO. A Finnish SEO and AI search expert based in Tallinn, leading every client project herself.

Katarina Dahlin, founder of Dahlin SEO

Katarina

Katarina Dahlin is a Finnish entrepreneur based in Tallinn. She has worked in SEO and growth marketing since 2019, for eCommerce, B2C, finance, media and B2B brands in Finland, Sweden and internationally.

She works in Finnish, Swedish, English and German.

Katarina’s personal website, with her SEO guides, talks and case studies: katarinadahlin.com

Background

Katarina has worked in SEO and growth marketing since 2019. She spent seven years as Senior Growth Hacker at a Nordic growth marketing agency.

After that she spent a year at a link-building company, where she led R&D in off-page SEO and AI visibility. There she developed Feed the Machine, her framework for building the external brand signals that get companies cited in AI answers.

Today she runs Dahlin SEO, a senior-led SEO, AI search and growth marketing agency for ambitious brands.

She holds a master’s degree in developmental psychology from Åbo Akademi University.

Speaking and writing

Katarina speaks at SEO and marketing conferences across Europe and the US, about AI search, link building and scaling eCommerce SEO with automation. Talks and workshops:

  • Serp Conf, Vienna 2026 (upcoming)
  • Holistic SEO Mastermind, eCommerce Q&A panel, Kuşadası 2026
  • SEO Restart, Prague 2026
  • UK SEO Summit, London 2026
  • Berlin SEO & Content Club, Berlin 2026
  • Internet i Fokus, Malmö 2026
  • Veebiklubi x Nobel, Tallinn 2026
  • SearchIRL SEO Meetup, Dublin 2026
  • Baltic-Nordic SEO Summit, Vilnius 2026
  • Latvia SEO Meetup, Riga 2026
  • SEO Vibes, Malmö 2025
  • SEO Reborn Summit, online 2025
  • BrightonSEO, San Diego 2025
  • WTS Fest, Berlin 2025
  • SEO Vibes Summit, Zakopane 2025
  • SEODay, Kolding 2025
  • Marketing Business Summit, Milan 2024
  • BrightonSEO, UK 2024
  • SEO Vibes, Helsinki 2024

She has written about off-page optimisation for AI search for industry publications such as Memorise and Berlin SEO & Content Club, and has been quoted on AI search by Lumar.

See all talks, podcasts and articles

Katarina Dahlin presenting on the main stage at SEO Vibes Summit 2025 in Zakopane
SEO Vibes Summit, Zakopane 2025
A full room listening to Katarina Dahlin's talk at WTS Fest Berlin 2025
WTS Fest, Berlin 2025
Katarina Dahlin presenting SEO data and Google Search Console tips at WTS Fest Berlin 2025
WTS Fest, Berlin 2025

Outside client work

Katarina founded Slow Flower Garden, a blog about growing cut flowers, and grew it from 0 to 50K monthly visitors in one year.

She also shares free SEO guides and videos. See where to learn SEO with Katarina.

What others say about Katarina

“In an industry where a fair amount of fluff and vague promises unfortunately get sold, Katarina Dahlin is an extremely refreshing exception. Getting to work with her and use her as a sounding board for my book Mannen som slog Google has been incredibly rewarding. Katarina has a rare combination of sharp industry knowledge, a holistic perspective, and a genuine sense of what actually creates value for the client in the long run. She shares my philosophy that transparency and deep systems understanding always beat short-term shortcuts. When you work with Katarina there are no complicated detours, just straight communication, professional delivery, and a fantastic energy that drives every project forward. A colleague and partner in this industry I have enormous confidence in.”

Hans Sandblom, SEO Master at Memorise, working with SEO since 1997

“Sometimes you meet people you click with right away. Katarina Dahlin is one of them. There is no question that she is skilled, one of the most skilled in the SEO industry. Her depth of understanding and her ability to execute are impressive. For us in the Nordics, it also means we can reach the Finnish market, as she speaks Swedish, English and Finnish fluently. She always thinks about what is best for the client and what is strategically most important to focus on right now.”

Alexander Larsson, Memorise AB

“Katarina Dahlin joined our Holistic SEO Mastermind and she stood out with her curiosity and her discipline. She asks the right questions, she listens carefully and she applies what she learns without delay. I trust her as a person and I respect how seriously she takes her clients’ results. Any business that works with Katarina will have an honest and hardworking SEO on its side.”

Koray Tuğberk Gübür, Founder of Holistic SEO & Digital

Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk