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SEO

More revenue and leads from Google, for ambitious brands in Finland, Sweden and international markets. Senior strategy and hands-on work, led by Katarina directly.

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What it is

SEO decides which searches your business should win, and does the work to win them. It starts from your revenue, margins and leads, not from a keyword list.

The work looks different in every sector. For an online store it means category and product pages. For a bank it means trust and expertise. For a B2B manufacturer it means reaching buyers early in a long sales cycle. The goal is the same: search that brings in business.

Every market searches differently. Finnish and Swedish customers use different words, compare different competitors and trust different sources. A translated site is not a strategy, so each market gets its own plan.

What’s included

  • SEO strategy

    A prioritised plan for Finland, Sweden or international markets, built around where the revenue and leads are.

  • Technical SEO

    Indexing, rendering, structure and speed, so Google and AI search can find and read every page that matters.

  • Off-page SEO and link building

    Links and brand mentions on relevant sites in each market, chosen for quality and real traffic.

  • Content and on-page SEO

    Pages and content that answer what people search for, from category and service pages to guides, including content at scale.

  • Keyword and competitor research

    What your customers search for, which terms have commercial value, and why competitors win the searches you want.

  • International SEO and new markets

    Expanding from the Nordics or into them, with local research, hreflang and a launch plan for each country.

  • Audits and migrations

    Full SEO audits with a prioritised action list, and redesigns, replatforming or domain moves without lost traffic.

Who it is for

  • Brands that want to depend less on paid ads
  • Companies whose organic traffic has stalled while competitors grow
  • Companies planning a redesign, replatform or new market
  • Marketing teams that need a senior partner, not another junior account manager

What you get

  • A prioritised SEO roadmap, with the reasoning behind each priority
  • Technical fixes written as developer-ready tickets
  • Content structure and recommendations, or the content itself
  • A link building plan with budget, targets and site selection
  • Monthly reporting tied to revenue and leads, not just rankings

How it works

  1. 1

    First conversation

    We talk about your goals, margins, markets and current numbers.

  2. 2

    Research

    Keyword, competitor and site analysis for each market.

  3. 3

    Plan

    Katarina sets the priorities and explains why each one matters.

  4. 4

    Work and report

    Your team carries out the plan with Katarina’s guidance, or we do the work. Monthly reports show the progress.

Experience and results

Katarina has worked in SEO since 2019, for online stores, banks, media portals, food brands and B2B manufacturers in Finland, Sweden and the Nordics. She grew Slow Flower Garden from 0 to 50K monthly visitors in one year, and ranked her own site from position 24 to 2 for “seo koulutus” in two months.

Read about the Slow Flower Garden case

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

How long does SEO take to show results?

It depends on your starting point and competition. Fixes to existing pages can show results within weeks. Building authority in a competitive market takes months. You get a realistic timeline once we understand your goals.

Do you work in Finnish and Swedish?

Yes. Katarina works in Finnish, Swedish and English. Keyword research and content for Finland and Sweden are done by a native-level speaker, not a translation tool. Other languages are covered by senior partners.

Can our own team do the work?

Yes. Many clients have their own team or agency and use Katarina for strategy, priorities and review. Others want the work done for them. Both work well.

When should we contact you before a migration?

As early as possible, ideally before the new site is designed. Most migration problems are much cheaper to prevent than to fix after launch.

How do you work together over time?

As a consultant for audits and strategy, on projects with a clear scope, or as a monthly partner over three, six, nine or twelve months.

What does it cost?

It depends on the size of your site, the number of markets and how much hands-on work you want. You get a quote once we understand your goals and scope.

Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk