Skip to content
Dahlin SEO Agency
Menu

SEO strategy

A clear plan for what to do in SEO, in which order, and why. Built around your revenue and leads, not a keyword list.

Let’s talk

What it is

An SEO strategy decides which searches your business should win and how to win them. It starts from your goals, margins and markets, then looks at demand, competitors and your site.

The result is a roadmap your team, agency or developers can follow, with the reasoning behind every priority. No 80-page report that nobody reads.

What we do

  • Goals, markets and business model review
  • Keyword demand and competitor analysis
  • Site and content review
  • Prioritised roadmap for 6 to 12 months
  • Recommendations for AI search alongside Google

Who it is for

  • Companies starting with SEO, or restarting after mixed results
  • Brands entering Finland, Sweden or several markets
  • Teams that need priorities before they spend more budget

Experience and results

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

How long does an SEO strategy take?

Usually a few weeks, depending on the size of the site and the number of markets. You get a timeline once we understand your scope.

Can our own team carry out the strategy?

Yes. The roadmap is written so your team, agency or developers can act on it. Katarina can also do the work, or review it as you go.

More in SEO

  • Technical SEO

    Indexing, rendering, structure and speed, so Google and AI search can find and read every page that matters.

  • Off-page SEO and link building

    Links and brand mentions on relevant sites in each market, chosen for quality and real traffic.

  • Content and on-page SEO

    Pages and content that answer what people search for, from category and service pages to guides, including content at scale.

  • Keyword and competitor research

    What your customers search for, which terms have commercial value, and why competitors win the searches you want.

  • International SEO and new markets

    Expanding from the Nordics or into them, with local research, hreflang and a launch plan for each country.

  • Audits and migrations

    Full SEO audits with a prioritised action list, and redesigns, replatforming or domain moves without lost traffic.

Back to SEO

Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk