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International SEO and new markets

Grow in new countries with a plan for each market, not a translated copy of your home site.

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What it is

Every market searches differently. Finnish and Swedish customers use different words, compare different competitors and trust different sources. A translated site is not a strategy.

International SEO covers both the technical setup and the market work: which countries to enter, how to structure the site, and how to build visibility locally.

What we do

  • Market and demand research
  • Local keyword research in each language
  • Site structure, domains and hreflang
  • Local content and link building
  • Launch plan and measurement per market

Who it is for

  • Finnish brands growing into Sweden, the Nordics or Europe
  • International brands entering Finland or Sweden
  • Companies with several language versions that underperform

Experience and results

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

Which languages do you cover?

Katarina works in Finnish, Swedish and English. Other languages are covered by senior partners in her network, so you still have one strategy and one contact.

Should we use one domain or several?

It depends on your markets, brand and resources. Katarina recommends the setup that fits your situation and explains the trade-offs.

More in SEO

  • SEO strategy

    A prioritised plan for Finland, Sweden or international markets, built around where the revenue and leads are.

  • Technical SEO

    Indexing, rendering, structure and speed, so Google and AI search can find and read every page that matters.

  • Off-page SEO and link building

    Links and brand mentions on relevant sites in each market, chosen for quality and real traffic.

  • Content and on-page SEO

    Pages and content that answer what people search for, from category and service pages to guides, including content at scale.

  • Keyword and competitor research

    What your customers search for, which terms have commercial value, and why competitors win the searches you want.

  • Audits and migrations

    Full SEO audits with a prioritised action list, and redesigns, replatforming or domain moves without lost traffic.

Back to SEO

Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk