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Content and on-page SEO

Content that answers what your customers search for, and pages built to rank and convert.

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What it is

Most organic revenue comes through a handful of page types: category and product pages for online stores, service and guide pages for everyone else. On-page SEO makes sure those pages match search intent and are easy for Google and AI tools to understand.

For large sites, Katarina builds content workflows with automation and human review, so hundreds or thousands of pages can be improved without losing quality.

What we do

  • Content structure and page templates
  • Titles, headings and on-page optimisation
  • Category, product and service page content
  • Guides and articles that support commercial pages
  • Content at scale with automation and review
  • Updating and pruning old content

Who it is for

  • Sites with many pages that underperform
  • Online stores with thin or duplicate product content
  • Teams that need a content plan tied to revenue

Experience and results

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

Do you write the content?

Katarina can write or produce the content, or give your team clear briefs and templates. Many clients combine both.

Do you use AI to write content?

AI is used for repetitive work at scale, such as product descriptions. Everything is reviewed and edited before it goes live.

More in SEO

  • SEO strategy

    A prioritised plan for Finland, Sweden or international markets, built around where the revenue and leads are.

  • Technical SEO

    Indexing, rendering, structure and speed, so Google and AI search can find and read every page that matters.

  • Off-page SEO and link building

    Links and brand mentions on relevant sites in each market, chosen for quality and real traffic.

  • Keyword and competitor research

    What your customers search for, which terms have commercial value, and why competitors win the searches you want.

  • International SEO and new markets

    Expanding from the Nordics or into them, with local research, hreflang and a launch plan for each country.

  • Audits and migrations

    Full SEO audits with a prioritised action list, and redesigns, replatforming or domain moves without lost traffic.

Back to SEO

Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk