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Keyword and competitor research

Know what your customers search for, which searches bring in money, and where your competitors are ahead.

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What it is

Keyword research is the base of every SEO plan. Without it, SEO is guesswork. It shows what your customers search for, in their own words, in each market.

Competitor research shows who wins the searches you want and why: content, authority, technical setup or brand. Together they tell you where to focus first.

What we do

  • Search intent and topic-based keyword analysis
  • Commercial value and priority for each topic
  • Competitor visibility and gap analysis
  • Recommendations for site structure and content
  • Separate research for each market and language

Who it is for

  • Companies planning new content, categories or a new site
  • Brands entering a new market
  • Teams that want SEO decisions based on data, not opinions

Experience and results

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

Is the research done in Finnish and Swedish?

Yes. Katarina is a native-level speaker of both, so the research reflects how people really search in each market, not a translation.

What do we get at the end?

A prioritised keyword and topic map, competitor insights, and concrete recommendations for structure and content.

More in SEO

  • SEO strategy

    A prioritised plan for Finland, Sweden or international markets, built around where the revenue and leads are.

  • Technical SEO

    Indexing, rendering, structure and speed, so Google and AI search can find and read every page that matters.

  • Off-page SEO and link building

    Links and brand mentions on relevant sites in each market, chosen for quality and real traffic.

  • Content and on-page SEO

    Pages and content that answer what people search for, from category and service pages to guides, including content at scale.

  • International SEO and new markets

    Expanding from the Nordics or into them, with local research, hreflang and a launch plan for each country.

  • Audits and migrations

    Full SEO audits with a prioritised action list, and redesigns, replatforming or domain moves without lost traffic.

Back to SEO

Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk