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Technical SEO for e-commerce

Make sure Google and AI search can find, read and trust every page in your store. Clear fixes your developers can act on.

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What it is

Online stores are technically demanding. Thousands of products, filters that create endless URLs, platforms that hide content behind JavaScript. Small technical problems multiply across the whole catalogue.

Technical SEO finds what stops your pages from being crawled, indexed and ranked, and puts the fixes in the order that matters most for revenue. Every recommendation is written so a developer can act on it.

It also matters for AI search. Many AI crawlers do not run JavaScript, so content that only appears after scripts run can be invisible to ChatGPT and Perplexity.

What the work covers

  • Technical audits

    Indexing, rendering, site structure, internal linking, speed and structured data, with a prioritised action list.

  • Migrations and replatforming

    Keep your rankings and traffic when you redesign, change platform or move domain.

  • Traffic recoveries

    Find out why traffic dropped after an update or a site change, and win it back.

  • Faceted navigation and large catalogues

    Control which filter and product URLs get indexed, so Google spends its time on the pages that sell.

  • JavaScript sites

    Make content on JavaScript-heavy stores visible to Google and to AI crawlers.

  • International setup

    Language versions, hreflang and site structure for stores selling in several countries.

Who it is for

  • Stores planning a redesign, replatform or domain change
  • Stores that lost traffic and do not know why
  • Large catalogues with filters, variants and thousands of URLs
  • Stores built on JavaScript frameworks

What you get

  • A technical audit with findings explained in plain language
  • A prioritised fix list, ranked by impact and effort
  • Developer-ready tickets for each fix
  • For migrations: a redirect plan, launch checklist and monitoring after launch
  • A walkthrough call with your team and developers

How it works

  1. 1

    Scope

    We agree what to audit, based on your platform, markets and goals.

  2. 2

    Crawl and analysis

    Katarina’s tools crawl the site. She reviews every finding herself.

  3. 3

    Fix list

    You get a prioritised plan with developer-ready tickets.

  4. 4

    Support

    Katarina answers developer questions and checks the fixes once they are live.

Proof

Katarina ranked her own site from position 24 to 2 for “seo koulutus” in two months, and writes about making JavaScript sites readable for Google.

Read her guide to JavaScript websites

0 to 50K

monthly visitors

Slow Flower Garden, a blog Katarina founded, grown in one year.

Read the case study

#24 to #2

in two months

Ranking for “seo koulutus” on Google in Finland, for katarinadahlin.com.

Read the case study

Questions and answers

When should we contact you before a migration?

As early as possible, ideally before the new site is designed. Most migration problems are much cheaper to prevent than to fix after launch.

Do you fix the issues yourself?

Katarina writes the fixes as developer-ready tickets and checks them once they are live. The code changes are usually made by your developers or platform partner.

Which platforms do you work with?

The principles are the same on every platform. Katarina looks at how your platform handles URLs, rendering and indexing, and adapts the recommendations to it.

Our traffic dropped. Can you find out why?

Yes. A recovery starts with finding the cause: a Google update, a site change, a technical error or stronger competitors. Then you get a plan to win the traffic back.

What does a technical audit cost?

It depends on the size of the site and the depth of the audit. You get a fixed quote after the first call, which is free.

Other services

  • SEO for e-commerce

    Strategy, keyword research, category and product content, and link building for online stores in Finland, Sweden and international markets.

  • AI search for e-commerce

    Get your store mentioned and described correctly in ChatGPT, Perplexity and Google AI Overviews, using the Feed the Machine approach.

Tell us where you want to grow

Book a call with Katarina to talk about your store and your goals. The first call is free, and you get a straight answer on whether she can help.

Book a call