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B2B lead generation

More qualified leads from specialist buyers, in long sales cycles and several markets.

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What it is

B2B buyers research for months, compare suppliers and involve several people before they get in touch. Lead generation means being there at every step, with content and offers that answer their questions.

Katarina has run multichannel lead generation for international Finnish B2B companies, from calibration equipment and abrasives to water pipes and LED lighting for heavy vehicles.

What we do

  • Buyer and keyword research for B2B
  • Content that reaches buyers early
  • Offers, forms and landing pages
  • SEO and paid campaigns in one funnel
  • Lead tracking from first visit to contact

Who it is for

  • International manufacturers and industrial companies
  • B2B companies with long sales cycles and specialist buyers
  • Companies that want leads from several markets

Experience and results

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

Read the full case

Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

Our market is very narrow. Does this work?

Often better than in broad markets. There is less competition, and a few qualified leads can be worth a lot. The plan is built around your buyers, not traffic volume.

How do you measure success?

In qualified leads and pipeline, not clicks. Tracking follows each lead from the first visit.

More in Multichannel growth marketing

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Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

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