Own site · Content site · Finland
0 to 50Kmonthly organic visitors in one year
A new blog from 0 to 50K monthly visitors in one year
Within a year, monthly organic traffic grew from 0 to 50K visitors.
Multichannel growth marketing
More revenue and qualified leads from SEO, paid search, social and video, planned as one funnel instead of separate channels.
Let’s talkWhat it is
Buyers rarely convert on the first visit, especially in B2B. They research, compare and come back. One channel alone cannot carry that journey.
Growth marketing plans the whole funnel: SEO and content for buyers who are researching, Google Ads for high-intent searches, and Meta and YouTube to build awareness and bring people back. Every channel has a job, and every job is measured in leads.
Katarina spent seven years as Senior Growth Hacker at a Nordic growth marketing agency, running multichannel lead generation for international Finnish manufacturers. She has spoken about B2B content and funnel strategy at BrightonSEO.
What’s included
Funnel and channel strategy
Which channels reach your buyers at each stage, and what each channel should achieve.
B2B lead generation
Content, offers and campaigns that reach specialist buyers in long sales cycles, in several countries and languages.
Who it is for
- B2B companies with long sales cycles and specialist buyers
- International manufacturers and industrial companies that need leads from several markets
- Brands that run channels separately and want one plan
- Companies that want growth measured in revenue and leads, not clicks
What you get
- A funnel and channel plan with clear goals for each channel
- Keyword, audience and competitor research
- SEO, content and campaign recommendations, or the work itself
- Lead tracking and reporting across channels
- Regular reviews of what to scale, change or stop
How it works
- 1
First conversation
We talk about your buyers, sales cycle, markets and lead goals.
- 2
Funnel plan
Katarina maps the buyer journey and gives each channel a job.
- 3
Launch
SEO, content and campaigns go live in the order that brings leads fastest.
- 4
Measure and scale
Monthly reviews show which channels bring in business, and where to invest next.
Experience and results
Katarina has run multichannel lead generation for international Finnish B2B companies, from calibration equipment and abrasives to water pipes and LED lighting for heavy vehicles, combining SEO with Google Ads, Meta and YouTube.
Own site · Services page · Finland
#24 to #2on Google Finland in two months
From position 24 to 2 for “seo koulutus” in two months
The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.
Questions and answers
Do you run paid ads as well as SEO?
Yes. Multichannel growth marketing combines SEO with Google Ads, Meta and YouTube in one plan. Katarina plans and leads the work, with senior partners for specialist tasks when needed.
We are a niche industrial company. Does this work for us?
Yes. Narrow B2B markets often have little competition in search, and a small number of qualified leads can be worth a lot. The plan is built around your buyers, not around traffic volume.
How do you measure success?
In qualified leads and pipeline, not clicks. Tracking follows each lead from the first visit, so you see which channels bring in business.
Which markets do you cover?
Finland, Sweden, the Nordics and international markets. Katarina works in Finnish, Swedish and English, with senior partners for other languages.
Let’s talk
Tell us about your business and your goals. Katarina reads every message herself and replies by email.
Let’s talk