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Funnel and channel strategy

One plan for all channels, where each channel has a clear job and every job is measured in revenue or leads.

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What it is

Many companies run SEO, paid search and social separately, with different goals and different agencies. The channels compete instead of working together.

A funnel strategy maps how your buyers move from first search to purchase or contact, and gives each channel a job: reach, consideration or conversion.

What we do

  • Buyer journey and funnel mapping
  • Channel roles and goals
  • Budget split across channels
  • Content and offers for each funnel stage
  • Measurement plan tied to revenue and leads

Who it is for

  • Companies running channels separately
  • Marketing leads who need one plan across channels
  • Brands preparing for a growth phase

Experience and results

Own site · Content site · Finland

0 to 50Kmonthly organic visitors in one year

A new blog from 0 to 50K monthly visitors in one year

Within a year, monthly organic traffic grew from 0 to 50K visitors.

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Own site · Services page · Finland

#24 to #2on Google Finland in two months

From position 24 to 2 for “seo koulutus” in two months

The page reached position 2 in two months, ranks on page one for six keywords and appears in the top five for AI Overview-type questions.

Read the full case (in Finnish)

See all cases

Questions and answers

Do we need all channels?

No. The strategy shows which channels make sense for your buyers and budget, and which to skip.

Who runs the campaigns?

Katarina plans and leads the work. Execution can be done by your team, your existing partners or senior specialists from her network.

More in Multichannel growth marketing

  • B2B lead generation

    Content, offers and campaigns that reach specialist buyers in long sales cycles, in several countries and languages.

Back to Multichannel growth marketing

Let’s talk

Tell us about your business and your goals. Katarina reads every message herself and replies by email.

Let’s talk